Premium Tobacco’s Development
The Premium Tobacco Group Consolidates
- The growth of business levels and the spread, complexity and scale of the Group’s operations necessitated a review of core support activities to improve service levels and cost effectiveness.
- Three European offices were closed and consolidated in a Group head office in Dubai through the establishment of Premium Tobacco International (DMCC) that also acts as the primary Group trading entity
- In the furtherance of the Group’s expansion initiatives, strategic and commercial engagements were concluded with entities in Zimbabwe who shared the Group’s values and provided a platform for the Group to enter and invest in the Zimbabwean market, a prime exporter of quality tobaccos.